Inspire Your Buyer

Insight-driven B2B content marketing and copywriting

Mary Tindall holding a book titled "Writing to Learn"

Trusted by brands like ...

Obviohealth logo
Buoy logo
Visit orlando logo
Abbott logo
Aris Global logo
The MedServ Group
Suki logo
Redesign health logo
Specialty Care Group
Tango Health
Halo health logo
Hilton Grand Vacations logo
Monogram logo
Momentum for Health logo
PayZen logo
Total Diversity logo
white peacock feather

So long, Sameness

Most B2B marketing content is like an oatmeal cook-off: bland, uninspired and hard to tell apart. Yours should be better.

We leverage the fresh, untapped ideas and expertise in your organization to build awareness and demand for your brand. 

Our Process


Capture insights and viewpoints that set your brand apart


Build a strategy around your business goals and buyers’ needs


Create messages that resonate with your audience


Refine and repeat, with ongoing support along the way

Here's how you can work with us

Thought Leadership Strategy

Create a platform for bigger impact

Ghostwriting for Executives and Subject Matter Experts

Put your ideas on the page with our experienced writers

Content Marketing and Copywriting

Get compelling long-form content and website copy

Training and Coaching

Courses and 1:1 strategy sessions for in-house and freelance marketers

Mary Tindall posing in chair

I’m Mary Tindall

Founder of calliope communications

I believe smart questions spark great content, especially for complex industries like healthcare, life sciences, fintech and professional services.

My team is professionally curious with a purpose. We dig beneath the surface to unearth the insights that your prospects need throughout the buying journey. And we do it with a hands-on approach to client service and project management that saves you time and stress.


What Clients Are Saying

“Working with your team is the first time we haven’t had to rewrite content from an agency. The first draft is practically perfect.”

—Bill, VP Marketing, Fintech Startup

“Really appreciate all your hard work on this project. Seriously, you’ve made my life so much easier.”

—Alex, Director of Development & Communications, Healthcare Agency