Inspire Your Buyer

Insight-driven B2B content marketing and copywriting

Mary Tindall reading a book titled "Reading to Learn."

Trusted by brands like ...

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Sitero logo
redesign health logo
PatientIQ logo
Suki logo
PayZen logo
CardioOne logo
Abbott logo
buoy logo
The MedServ Group
Specialty Care Group
Momentum for Health logo
white peacock feather

So long, Sameness

 Most B2B marketing content is like an oatmeal cook-off: bland, uninspired and hard to tell apart. Yours should be different. 

We discover the untapped ideas and expertise in your organization to differentiate your brand and build demand across the buyer journey. 

Our Process


Capture insights and viewpoints that set your brand apart


Build a strategy around your business goals and buyers’ needs


Create content marketing assets that resonate with your audience


Refine and repeat, with ongoing support along the way

Here's how we can help you

Thought Leadership Strategy

Create a platform for bigger impact

Ghostwriting for Executives & Subject Matter Experts

Put your ideas on the page with our experienced writers

Content Marketing & Copywriting

Get compelling long-form content and website copy

Training & Coaching

Courses and 1:1 strategy sessions for in-house and freelance marketers

Mary Tindall posing in chair

I’m Mary Tindall

Founder of calliope communications

I believe smart questions spark great content, especially for complex industries like healthcare, life sciences, fintech and professional services.

My team is professionally curious with a purpose. We dig beneath the surface to unearth the insights that your prospects need throughout the buying journey. And we do it with a hands-on approach to client service and project management that saves you time and stress.


What Clients Are Saying

“Working with your team is the first time we haven’t had to rewrite content from an agency. The first draft is practically perfect.”

—Bill, VP Marketing, Fintech Startup

“Really appreciate all your hard work on this project. Seriously, you’ve made my life so much easier.”

—Alex, Director of Development & Communications, Healthcare Agency