Inspire Your Buyer
Insight-driven B2B content marketing and copywriting
Trusted by brands like ...
So long, Sameness
Most B2B marketing content is like an oatmeal cook-off: bland, uninspired and hard to tell apart. Yours should be different.
We discover the untapped ideas and expertise in your organization to differentiate your brand and build demand across the buyer journey.
Capture insights and viewpoints that set your brand apart
Build a strategy around your business goals and buyers’ needs
Create content marketing assets that resonate with your audience
Refine and repeat, with ongoing support along the way
Here's how we can help you
Thought Leadership Strategy
Create a platform for bigger impact
Ghostwriting for Executives & Subject Matter Experts
Put your ideas on the page with our experienced writers
Content Marketing & Copywriting
Get compelling long-form content and website copy
Training & Coaching
Courses and 1:1 strategy sessions for in-house and freelance marketers
I’m Mary Tindall
Founder of calliope communications
I believe smart questions spark great content, especially for complex industries like healthcare, life sciences, fintech and professional services.
My team is professionally curious with a purpose. We dig beneath the surface to unearth the insights that your prospects need throughout the buying journey. And we do it with a hands-on approach to client service and project management that saves you time and stress.
What Clients Are Saying
“Working with your team is the first time we haven’t had to rewrite content from an agency. The first draft is practically perfect.”
—Bill, VP Marketing, Fintech Startup
“Really appreciate all your hard work on this project. Seriously, you’ve made my life so much easier.”